About two o’clock this afternoon I started on some of the publishing-related chores filling the To-Do list, after having completed some morning tasks that slopped over the noon hour. Several things really needed to get done today. None of them did get done, alas. Because… In the email came a notice from the Kindle folks bragging about their new “Preview” tool: a snippet of code that you can install in your website to direct readers to a fairly lengthy peek at just about any book published at Amazon.
Well, the sales potential is obvious, no? Since copying and pasting code into a WordPress page is fast and painless (usually…), I decided to belay the scheduled jobs and instead post “Preview” ads for key books I’m trying to peddle at Plain and Simple Press, at Fire-Rider, and at Funny about Money. This shouldn’t have taken longer than about 45 minutes or an hour. Max. With dawdling and Murphy’s Law figured in.
It’s now after 7:00. I never did get the Fire-Rider website updated or a page of reviews posted there. I’ve gone around in circles uploading data, making a horrifying discovery, and deleting data. And I. am. mad. as. a. CAT!
To make a long story short, after I had posted a “Preview” link to 30 Pounds / 4 Months, the new diet-cookbook that has been selling moderately well, compared to the other opuses we have online, I belatedly took it into my hot little mind to click on that link by way of testing it. What came up was a gawdawful formatting mess!
This, after I had checked, checked, checked, and re-checked that .mobi file in the large, clunky Kindle Previewer that you can download from Amazon and save to your hard drive. The one that downloads files and opens them in about half the time it takes for your hair to turn gray. In that Kindle previewer, downloadable from your Amazon Author “Bookshelf” — where you go to publish your golden words — the formatting appears to be PERFECT. But when you see it in Kindle’s fine new marketing tool, it’s sh!t.
The other books looked OK — I checked them at the time I uploaded the “Preview” links and foolishly assumed all was well. But this one is a screaming fiasco.
And of course, this happens to be the book that I expect will sell. Indeed, in hard copy it is selling rather briskly.
By the time I went back into all my websites, deleted all the “Previews” of the cookbook from every page I’d put them on, changed the links on the cookbook widgets away from the websites’ new PREVIEWS! pages and back to Amazon’s pages, and revised and updated a Funny about Money post burbling on joyfully about the new fine opportunity, I’d killed the entire afternoon struggling with this little headache.
If that weren’t enough to push the blood pressure into the ionosphere… At this point I have no idea whether 30 Pounds appears to be properly formatted when it’s loaded into a Kindle device or whether it’s a jumble of wacked-out heads, subheads, and wrong paragraph formatting.
I could, in theory, drop the price to 99 cents for a day or two or three (or however long it takes to return the price to the $9.99 that will return almost a whole dollar‘s net profit on the thing). Then I could pay Amazon for the privilege of letting me download it into my Kindle device so I can see what it actually looks like. But you wanna know what? I ain’t a-gunna do that!
My position is that Kindle should be able to provide publishers with a previewer that actually shows what our customers will see! And if they’re going to promulgate a previewer to be used as a sales tool, they should provide one that doesn’t make hamburger stew of formatting that looks fine in the previewer they claim shows what we’re publishing.