Blog as Marketing Tool

Today, as part of this week’s project to launch the necessary social media platforms to market the G-rated Plain & Simple Press offerings and the Racy Books for Racy Readers soon to emanate from Camptown Races Press, I spent an hour or so listening to the august Joel Friedlander’s latest webinar.

It ran today, around 1 p.m. Pacific time. But he remarked in passing that they would re-post their recording of the discussion, so you might want to check that link, which has a “contact” link, and see if you can find out when he’s going to post it again. Failing that, visit his website and see if you can get a rise out of him there.

The subject: how to build a blog to market your Fine Literature.

It offers some pretty solid information, especially if you’re altogether new to blogs or if you been blogging for awhile but haven’t thought of your Blog Baby as a valuable business asset. It’s addressed to book authors who aren’t very experienced with blogging (that includes a surprisingly large number of folks, my friends…among them almost all my clients!). So it does contain some passages that seem self-evident to those of us who’ve been blogging since before the Great Flood — advice, for example, inveighing against setting up shop at hosting services like WordPress.com or Blogger, and clues to how to construct posts that people will, you know, actually read.

If you’re not a seasoned blogger, this is extremely valuable stuff, and you really should give it a listen.

Outside of that interlude, I spent most of the day studying up on Twitter, in detail, and devising a marketing plan around a proposed new Twitter site.

Through no fault of Twitter’s (uhm, exactly…), I was unable to establish a site for the Camptown Ladies, but tomorrow will be another day. This whole week is officially dedicated to laying the foundation for an erotic social media empire, so as yet I remain undaunted.

At any rate, this juxtaposition — lecture on the subject of blogging and wrestling match with Twitter — led me to think about the differences and the uses of blogs vs. social media sites.

These days the blog looks like the woolly mammoth of the Internet: large, lumbering, and alarmingly out of date. However, I’d like to suggest that’s not quite the case.

What we have are two types of media, each of which serves a different purpose.

I think of the blog as like an aircraft carrier and Twitter, Facebook, Pinterest and those as like small, fast-moving jets. Each complements the other.

The blog does the heavy lifting: it carries the supplies and gear, in the form of detailed information, a historical record, extensive links, and a contact page. Twitter and its companions shoot around the sky delivering the latest flashes or simply attracting attention.

Both build audiences. Both reach out to human beings around the world. And both have the potential to convince someone they ought to buy something.

Well, I’m looking forward to getting a Twitter site set up for the Ladies. As soon as that happens, we’ll be running a Big Give-away Contest (!!) to come up with names for the Ladies, who right now are feeling pretty anonymous.

So…watch this site, folks. Free books are comin’ your way!

2 thoughts on “Blog as Marketing Tool

  1. Virginia

    I was glancing at some of the adult books that are sold at amazon and it looks like some of the “bookoids” get negative reviews for being so short. Do you really think people are going to buy such short books and do you have any sort of plan for setting expectations?

    1. plainandsimplepress Post author

      Our price is very low. You couldn’t buy a magazine for what one of these things costs. Plus most of them are significantly longer than 3,000 to 5,000 words. Most of them are running around 7,000+ words, and one of our writers recently submitted a (very nicely written!) manuscript in the 10,000-word range.

      We also have learned that readers often will wait to acquire a “boxed set” of similarly themed stories or a full series. So we certainly will be investigating that avenue, too.

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