Okay, so we know that self-publishing on Amazon and waypoints is no big money-maker, at least not for most folks. We also know that some of us “publish” our squibs not because we want to get rich or become famous writers, but because we’d like to share our creative extrusions with the few people in the world who might care to read them. In thinking about this state of affairs, an inchoate idea comes to mind..
If you’re going to publish for free, why pretend that you’re publishing for a profit? Why not just…yes…publish for free?
Self-publishing begins to make sense when you think of it not as a potential money-maker but simply as a way to get stuff that is written for the fun of writing to people who read for the fun of reading.
In a word, it’s not a business; it is a hobby.
With that thought in mind — particularly where a novel-in-progress is concerned — how would this work? How would you get your scribblings to the greatest number of interested readers at the least cost?
Here’s a strategy that comes to mind. I would love to know what readers think of this scheme and what you would add, subtract, multiply, or divide.
• First, write the magnum opus. You could either write and polish the entire novel, or you could write a few chapters and publish them serially as you go, much as, say, Charles Dickens wrote his novels. Serial publication was popular in the 19th century and even all the way through the middle of the 20th century. I can remember following stories in The Saturday Evening Post…and for heaven’s sake, the digital publishing universe invites serialization. It’s surprising that we don’t see serialization again. Not in the sense of a series of genre novels, but as publication of a single work in regularly appearing segments.
• Post teasers on Facebook. These would be scenes or descriptive passages or bits of dialogue that leave the reader wanting (you hope!) to read more. Link from there to your website, where an entire serial might be posted.
• Post teasers at Amazon, for free, inviting people to come to the website for more. Here is how you would do this:
Take one or more of your serials (enough to make some sense and to intrigue the reader), put them together into one manuscript, and format the thing as a short e-book. This might be, say, 5,000 to 10,000 words. Make it clear in there that this is part of a larger work, and if they want to read the rest of the story, they should come to your website where they can follow it, for free, or download a free copy of the whole noveloid.
Publish this squib — with the plug for other parts of it included in the bookoid — through Amazon’s KDB program and set the price as $0.00. That is, publish it for free. Doing so will cause a few readers at Amazon to notice and read the book, and they will notice that you are publishing more serials at your website: free.
• Back at your website, serialize the story, for free, in the form of blog posts. (A good WordPress template will allow you to create website a with a static front page, pages to advertise your products, and a blog — that is what you are reading now, at this P&S Press site.
You don’t have to buy a domain name if you make the blog name a subdomain. So this would allow you to have a single website, in your name or in your business’s name, with a series of subdomains bearing your separate novels’ names. This is very easy.
• When you finally complete a seralized book, offer it — in digital format only — for sale at Amazon and/or on the site. You can do this easily, for free, if the book does not have a lot of graphic content. Any novel will upload handsomely to Amazon’s Kindle format.
This is the only part of the process that should cost you anything: you might want to have it copyedited or at least proofread. If you’re an accomplished, literate writer with experience in publishing, you may find that unnecessary, though most people are helped by another set of eyes to read the copy.
• If you want to ask money for it, when it goes on Amazon, offer it for what you’re charging at the website…or maybe even more. At your Website, you can offer it in ePub format, which can be read on practically any device, or in PDF. Either of these formats can be prepared for free. You can make an ePub book in Scrivener, and any Mac or PC will make a very fine PDF, which you can “lock” to keep it from being copied.
But if you felt you just must make some money on it, once you built a decent readership, you could sell advertising within the book, in the same way magazines, newspapers, and websites sell ad space. Indeed, nineteenth-century fictional works did carry advertising. Writing a genre novel? Suggest to other scribblers in your genre that they buy ad space in your book or on your website. Doesn’t cost you anything, so even a few pennies is pure profit for you.
Electronic publishing is essentially free. The only part of the process of bringing finished copy to the reader that should cost you any money is preparing printed, hard-copy books. Otherwise, plain-vanilla text without a lot of jpegs, tables, and graphs is so simple to convert to digital format you need not pay anyone to do it for you.
So. Publishing is free. What that means is that if you don’t care whether you make any money on your golden words — if you write and distribute your content as a kind of hobby — there is no reason at all to pay to have it published. No reason to produce it as a bound book in hard copy. No reason to distribute it in any other way than as a freebie give-away.