My rating: 2 of 5 stars
I’ve never been nuts about this book. Some years ago I bought a copy. Recently, a colleague raved about it and so, having tossed out the first one, I bought a second copy.
It seems to me that about 80% of the suggestions in here are self-evident.
* Write a decent book, one with some qualities that appeal to readers.
* Use the last page of your book to urge readers to visit your website.
* Register a domain name for a series as soon as you think of it; don’t wait till someone else claims it.
* Create a presence on sites like Goodreads.
There are some good ideas here, but you have to plow through so much that is commonplace, obvious, or self-serving that you’re probably better off to learn the good stuff on your own, by trial and error.
If you’re a total newbie to marketing and publishing, buy this book. If you’ve been around the block even once, save your pennies.