Tag Archives: Medium

Whoa! Will Medium come to the rescue?

For hevvinsake. I just discovered that I may not have to delete copy from P&S Press before publishing on Medium!

Well. That would be a bit of a godsend. I’ve been, shall we say, not happy at the prospect of having to deconstruct this site. Turns out you can import your blog — part and parcel — to Medium, and not only will this action not trash your Google ranking, it actually will improve it.

Check out what Andre Piazza has to say, in a post about optimizing Medium stories:

Find new audiences: import your existing content to Medium

Sometimes, you have already done the hard work: creating the content. Now, it’s time to reap the benefits.

This chart shows the number of view, reads and recommends one Medium user gained in the course of 30 days simply by importing his existing blog. No new content created. Credit: http://www.wordstream.com/blog/ws/2016/07/14/medium-publishing

You should consider importing your entire blog to Medium. You don’t need to delete the original blog (or posts); in fact, the objective is precisely to keep the original content in its place. The advantages of importing all of your posts at once are:

• Efficiency: no need to copy and paste posts individually. Your content will be automatically import to Medium

• SEO (Search Engine Optimization) and Findability: when importing the posts, Medium will automatically add a CANONICAL statement to the HTML code linking to the original blog’s URL. This ensures that search engines (like Google, Bing, Yahoo) will process both links in a way that increases your search rankings for both posts (original and Medium’s) and also grows the authority of both assets: your blog and your Medium page.

If you’re ready to give the import tool a try, start here and on the comments, keep us posted of the results.

Medium’s algorithms will place your content in front a new audience that otherwise would never have heard of you

Outstanding! Even if exporting this blog to Medium doesn’t increase the number of eyes on copy, the fact that it will not crash Google search results is huge. Just the sheer amount of time saved by not having to swivel-hip around taking down content so that it will have been off-line for ≥ two weeks by the time it goes up on Medium…omigod! How can I count the ways that I did not want to do that?

He also suggests simply reposting Medium stories on LinkedIn, rather than jumping through hoops revising them to make them resemble new copy:

Find new audiences: repost your Medium stories as LinkedIn articles

Same content gains different traction in different social platforms. That happens because the same content will be showed to more or less people (and in different ways) depending on the platform it was written and the platform it is being shared.

For example, a Medium story will usually get less eyeballs when shared on Facebook (as a link) when compared to the same content written as (a native) post on Facebook. This happens because social platforms like Facebook, LinkedIn and YouTube favor distribution of content that is native to them. Facebook is notorious for giving preference to videos directly embedded to its posts versus videos shared as a link in YouTube.

As you start developing a collection of Medium stories, consider sharing them on LinkedIn as (native) articles. This not only likely increase the number of readers to that content, but also will get you new readers, some that will potentially cross-follow you to Medium.

Start here to post articles on LinkedIn by copying the content from Medium and pasting on LinkedIn. Remember to add a statement like this to the bottom of the post: “This article was originally published on Medium <link to the article>.” For more ideas on how to use the footer to improve your Medium game, read on below to number 12.

This also registers as some kind gift from heaven. LInkedIn will be my main stand-in for the defunct Facebook, because I already have a presence there and already have some followers. But there, too, I’ve felt I had to write all new copy for LinkedIn. Like the latest, for example

Naturally, I can’t be posting chapters of strange fantasies like Ella’s Story there. LinkedIn really isn’t the place for fiction. And I’m not at all sure Medium is the place for it, either, though I did find an article describing its use for publishing fiction.

Welp…the Learning Curve looms high, up ahead through the misty altitude. Just getting started learning how to work it and have not yet tried to establish a site there. But in the meantime, I will UN-unpublish the chapters in Ella’s Story, If You Asked, and Complete Writer, and will not have to take down the accruing full MSS for each of those.

It’s a miracle! 😀