Building the Print Empire

Okay, okay: “the print anthill.” What can one say?

Manager at a local Whole Foods opined that 30 Pounds/4 Months might find a place on the store’s shelves. However, the buyer for that segment of the store had left and they hadn’t replaced him yet; he suggested I come back in a few weeks and try again.

Well, that’s heartening. It’s not the only WF in town, not by a long shot. Plus we have a local chain of gourmet stores that really is friendly to local businesses. One of my neighbors started baking and selling very fancy (indeed!) cookies after she and her husband were laid off during the Recession. She started with Local Gourmet right down the street, and before she knew it had more business than she could handle. The income kept the wolf from the door: they did not lose their home, nor did financial disaster befall them when they had a baby in the middle of all this.

I figure a diet book that urges people to buy nothing but whole, fresh foods and shows how to fix them should be right up the alley for those worthy grocery purveyors.

Also, believe it or not we still have one surviving REAL bookstore here. It’s much beloved and is doing well enough to branch out. It has two stores, one of them right down the road. And I’m told the owner has said she will consider peddling self-published books if they look professionally designed. Dorkish, no…but if you’ve done a decent job of writing & design: maybe.

So my plan is to take the 30 Pounds and Slave Labor in her direction, also bearing with me the fistful of books I’ve emitted through “traditional” publishers, so she’ll know I’m more than the average little old lady with a publishing hobby.

Accordingly, I decided to order a copy of Slave Labor and one of the first collected Fire-Rider volumes through the new PoD vendor. Thought it would be a piece of cake…but it turned into a humongous project that absorbed the entire day.

An old friend who used to do design for Arizona Highways and was the art director at Scottsdale Magazine for years did the Slave Labor cover. And a very nice job of it he did, indeed. It was the first of my little publishing efforts, and so it never occurred to me to ask him to provide not just a PDF but also a high-resolution JPEG or TIFF. At the time, I didn’t know any better.

Asked for the latter, he couldn’t find one. The PDF he’d sent me was 72 dpi. Why? No clue. But that was all I had.

I’d created a wrap-around cover for Slave Labor quite some time ago, but it also seems only to exist in PDF. To sell the book through a retailer, I needed to add a bar code, which I hadn’t done before because I had no intention of selling a print version at all. There seemed to be no way to add a new design element to a PDF.

So I had to take the PDF of the Kindle cover (72dpi????? HOW did I get this thing on Amazon?) and convert that to a JPEG and then create a new cover and then add the bar code.

In converting from PDF to JPEG on a Mac, you can tell Preview to save a 72 dps file at a resolution of 300 dps. That’s rather futile, because if you don’t have 300 dps to start with, you’re not going to end up with anything like a real 300 dps image. It’s kind of like trying to turn a piece of gauze into percale: yeah, you can weave more lengths of cotton thread into it, and yeah, you’ll probably end up with a sturdier piece of cloth. But it ain’t a-gonna be percale. Similarly, your system can “guess” at the colors of the missing pixels and where they might have been, but the result ain’t a-gonna be a true 300 dps image.

It certainly won’t print with the perfect definition. But I think it’ll be good enough for government work. I hope. I reproduced the back cover and tightened up the back cover copy. Looks OK, I think. I hope.

USE THIS SL cover

The copy was easy enough: it was already formatted and just went right up there.

Posting the Fire-Rider collection to the PoD folks’ site was another matter altogether. The cover was ready to go, but as I looked at the content…not so much.

Among the many fixes that needed to be made: one chapter’s first page, which which should have appeared on a recto (odd-numbered) page…well, it did so, but only with an extra blank page (i.e., two blank pages) in front of it.

Say what?

Fixing that screwed up the TofC, but that’s not such a big deal with a print book.

Then I realized…waaaaiiitaminit here! If this were a real print book, when a verso page is left blank it would also be unnumbered. Well, no: it would be numbered but the page number and running header or footer would not appear on that page, just as they do not appear on the opening page of a chapter.

It’s easy to persuade Wyrd to refrain from showing headers & page numbers on first pages. But…that’s about as far as it goes.

The fix is simple, but it’s (urk!) manual. To hide the running header/footer on a blank verso page, you have to insert a “shape” (a rectangle will do the trick), set it to show no fill, no line, no shadow (yes, goddamn Wyrd auto-inserts a freaking shadow on those things). Then bring it forward, keep it in the body (not in the header or footer) and slide it over so it will cover the offending characters. Works like a charm, as long as you’re not bothered by activities best described as “time-consuming, ditzy, and annoying.” It helps a great deal if your bookoid is not 320 pages long…

That and a few other housekeeping tasks helped to fill a good 12 hours. But I think the result will be very attractive.

FR Hard Copy 1 Take 3 LoRes. jpg

If you’d like to buy a five-star reviewed sci-fi saga, lemme know in the comments below. I figure to make a profit selling it in a bookstore, I’d need to charge $12 to $14. But because you’re You, I’ll discount it to $9 + shipping and handling.