So…?

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Am I the only old bat on the planet who tires of listening to the Millenial and the Urban open a discussion with the word “So…”?

Turn on NPR and you’ll hear it almost any day. A reporter asks some ambitious and highly accomplished young expert on this, that, or the other to opine or to explain, and the interviewee will respond, “So, Apple is coming out with a new iPhone the day after tomorrow and yada yada yada…”

Does it never occur to either the interviewer or the interviewee that the word so implies that what comes next follows logically from what came before? It is a word that has meaning: therefore, thus, ergo.

But nothing has come before. So is simply offered as a kind of transitional place-holder, a way of moving from the question to the answer. There really is no “so” there.

Ugh. What can one say in the face of such an inane habit? Other, perhaps, than “We do hope this one will go away soon…”

Don’t do that, dear smart and admirable young experts. Just answer the damn question. Please.

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